Digital assistants: the creepier the better

In the ongoing cold war between Google and Apple, one of the clear battlelines is user privacy. Apple have firmly stated they’re willing to defend user privacy above all else, going so far as to battle the FBI over the San Bernadino iPhone. The contrast to Google could not be more stark. Google happily scans all your emails and search history, will constantly track your location if you allow it, and uses that information to target ads toward you. While Apple’s goals here are extremely noble, I can’t help but feel it’s hurting the company on another front in the war: the battle over personal assistants, and the artificial intelligence that powers them. (read more)